In the current age of digital communication, Social media can act as a platform for the banks to interact and provide banking services to their customers. Finacus offers a social media banking solution for the banks that integrates with bank’s core systems via FinMobiConnect. The highly robust and secured system helps bank to establish new touch points with the customers and makes banking more fun and easy as well as opens new arenas of cross-selling and customers engagement. The facility comes with high level of availability, scalability and support mechanisms.
Worldwide social network user base is expected to increase to 2.55 billion by 2017. Social media is changing the way financial services industry operates. It is transforming banking relationships in very significant ways. Such high levels of penetration, use and engagement is making banks recognize the opportunities that social media can bring in their business. Social media paves a new way to Financial Inclusion, lower costs and better customer service. It is also critical for Banks to maintain excellence at security, privacy and compliance. At the same time, it gives an opportunity to banks to learn more about a customer and build rapport at transactional and informational touch points.